Custom Embroidery
From a Family Who Cares

Welcome to In Stitches Embroidery! We're so glad you're here. Let us help you realize your design dreams with custom print and embroidery services.


Outfit Your Team / Single Wearer / New Look


Proofs / Sample / Delivery / Follow Up


The In Stitches Family

Please allow us to introduce ourselves. We are In Stitches Embroidery, a small, family-owned business based out of our home in the Black Hills of South Dakota.

We love being creative and helping people, which is why we established our embroidery business in 2011. We purchased an embroidery machine and poured ourselves into training, working with professional embroidery coaches who guided us along the way. Now we have almost a decade of experience under our belts. Our goal is always to provide clients with original ideas to promote their businesses and organizations. How do we help them stand out? With custom embroidery, screen-printing, digital printing, and laser etching.


Our Talented Staff

Our team consists of Mike, owner, and Air Force veteran; Wendy, who does a little bit of everything and 25 years of accounting experience for CPA firms specializing in small business; Wayne, our son, who is an apprentice eletrician; Austin who is a student and the South Dakota School of Mines & Technology; Erin who is a mother of two active and fun kids and Ashley who has her own VA business.

  • IMG_3537

    Mike Rossman

    Mike is our graphic artist and embroidery digitizer.  

  • 18

    Wayne Rossman

    Wayne is in charge of production.  He has an awesome eye for color matching.

  • IMG_20180907_145135

    Ashley Linton

    Ashley is the gal behind our written message.   She is a magician in taking Wendy's bullet points and turning them into a message or story.

  • Wendy_8962

    Wendy Rossman

    Wendy loves helping clients with ideas and items that will work for them.

  • Working_9016

    Austin McCracken

    Austin works in production and takes pride in how our finished products look and are presented to our clients.  

  • IMG_5957

    Erin Hennig

    Erin is our social media gal.  She also helps in creating custom web stores for our clients.


I love In Stitches Embroidery. I have had a few different items done and always done perfectly. I get compliments on my shirts all the time. Great customer service and Wendy is so friendly.

Robyn Ellis

Robyn Ellis

Realtor at Coldwell Banker Black Hills Legacy

In Stiches has been amazing for my basketball teams. They have always been so helpful, friendly and make ordering so easy for my parents. I have always been very satisfied with the shirts we have received. If ever there is a problem they are very quick to help make the issue right for everyone. Thank you In Stiches for your amazing work for all our basketball warm up needs at the Hermosa School.


Becky Lowe

Hermosa Elementary School

Having Trouble Deciding?
We Can Help!

Our team is dedicated to helping you achieve your design goals whether it be a custom T-Shirt, a full line of company-branded apparel, or a special logo to showcase your business identity.