Hello In Stitches family!
Whether you’re new to the business world or you’ve been around for awhile, brand awareness is something you need to know about.
What is brand awareness? According to Dictionary.com, Brand Awareness is: the extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
In other words, it’s when someone sees your logo and knows what you do.
In marketing circles, we are taught that someone needs to see or interact with something 7 times before they will purchase it. Brand awareness can help you with a few of those interactions, getting you on the way to selling your goods or services.
So, now that we know about brand awareness, let’s talk about why you would want to tap into that gold mine.
First, when people know your brand, they tend to trust you as the expert. In some surveys, up to 59% of people say they would rather buy from a brand they know than a new brand.
When you have great brand awareness in your target field, people will tell their friends about what you do. Word of mouth generates twice the sales that paid strategies generate.
If your branding is consistent throughout all social media platforms, uniforms, emails, etc, it can increase your revenue by 33% because of the trust you’ve generated through cultivating your brand.
And, finally, having a good brand awareness creates loyalty. And loyalty drives your profit up! Just think about your favorite soda. (Anyone else remember the cola wars?) If I say Coca-Cola, we all picture the white lettering with the red background, right? They have GREAT brand awareness and if you like the taste, you’re more likely to keep coming back.
Why all this talk about brand awareness? Well, in a nutshell, we can help you with that.
Part of brand awareness is getting your logo out there. (Don’t have a logo yet? We can help you with that. Take a look at this blog post to learn all about it.)
Not only can we help you with the “usual” items like t-shirts, hoodies, jackets, and hats:
But we can also help you with banners:
Stickers:
Water bottles and tumblers:
Custom patches:
Safety vests:
And more:
Let us know how your brand awareness is working! We’re always looking for new ways to help our customers know that we are the place to go for their embroidery needs.
And if we can help you with your brand awareness, let us know!