Hello again In Stitches Family! Welcome back! What should we talk about today? How about your company apparel and custom t-shirts? We’ve learned a few things over the almost 10 years we’ve been in business. We’ve seen all the problems and we have the answers!
We all know that the rule of thumb now-a-days is to stay 6 feet away from those who don’t live in our household. Well, for us midwesterners, we like our space so this hasn’t been a huge change for us! (No close talkers allowed!) So we’ve come to see what the problems are with t-shirt and hat designs when you do have to be far away! And we have the solutions for you!
The Font Choice
We all love the crazy fonts – raise your hand if you’ve ever used Papyrus 🙋 – but when we’re thinking about getting noticed, we need to take into consideration how easy it is to read at a distance. Take these for example. Which one can you read better?
Choice #2, right? Why? Because the font is bold and easily read. The first font choice, while fun, gets lost at the 6 foot distance!
The Shirt or Hat Color Choice
We all have our favorite colors and we want to use those for everything we own, (oh, is that only me? Well, maybe!) but when ordering custom shirts, we need to think about what the best color is for the job so to speak. Because when we’re living in a 6ft apart world, some colors just work better than others!
Take these two shirts. We’ll play this again – which one is easier to see?
You’re right! Choice #1 is the right color choice for the logo. There’s a lot of contrast between the colors of the logo and the colors of the shirt!
While we’re talking about contrast, let’s talk about the color wheel!
Colors that are opposite each other on the color wheel are contrasting colors. That means they stand out when put together. When we look at a logo, our color choices are almost always contrasting colors because they just stand out better at a distance! And that’s what we want, right?
Take this hat for instance:
Blue’s contrasting color is yellow so the logo is visible!
However, this brings us to the last problem we see…
The Design Size
You could have the perfect font and the perfect contrasting colored shirt, and people still could have a hard problem reading your logo because of the size! Take a look at this example:
The shirt is easy to read even though it’s a fun font. The color of the shirt and the hat are the same, contrasting with the logo and design. BUT, the hat design is lost at 6 feet apart. Why? The design size! We are only working with about 2-¼ inches of space on hats, but maximizing that 2-¼ inches is very important!
So, do you have a design you’ve been thinking about and are ready to get on a shirt? Let’s talk! What about some shirts for your employees? We’re here to help! We have the know-how to help you with your company apparel and custom t-shirts!